Normally I am not one to purchase and love beauty products from the drug store. Honestly, I have not been all that into makeup, aside from wearing a basic daytime face, until the last year or so. When I got married (almost two years ago now, CRAZY!!!), I knew that I was going to have my cousin Dana do my makeup, but I needed to add some good quality basics to my stash. Insert the Bobbi Brown counter. I purchased a few items and was matched for foundation which was a first for me. Ever since I have kind of been on the prowl, and even moreso recently, for the best the beauty counter has to offer. I had a good run with Bare Essentuals pre-wedding and like I said, a solid start with Bobbi, however, then I moved in down the street from Target.
I personally hated Target. And then we hung out, and now it's love, pure love. Once I became a homeowner it was like Target and I started going steady, but that's another post. Anyway, Target has this beautiful makeup section which is fun just to walk through and enjoy all of the pretty displays. Or the lights? This is going to sound insane, but I swear the lights are different in the beauty aisles at Target. At least at MY Target, as it is now affectionally called, it feels brighter.
Anyway, an Ulta store opened in our town about a year ago and I found myself drawn to the high-end makeup variety that they offered. I would go to Ulta and totally bypass the drug store side of things: what a jerk! Then recently, I stumbled upon the world of YouTube beauty vloggers. Game changer.This is a dirty confession of sorts because I have spent a lot of time lately, doing... research. Ahem, read: watching the "favorites" videos of said beauty vloggers.
And so was born my love for drug store makeup! These fine ladies have tried it all, from high-end to drug store. And as it turns out, there are tons of little gems hiding right there at the drug store. Right there at my Target! As if I needed something else to fill my cart at Target.
These items are some of the latest to make the cut:
I just opened these products so I cannot do a full review of them yet but I can tell you my initial thoughts.
Wet n Wild H2O Proof Liquid Eyeliner: My first thought when applying this, "Holy crap! A drug store eyeliner that I like!". We will see if I still like this stuff when I try to scrub it off in the morning!! Luckily I'm also testing out a round of eye makeup removers, more on that to come. But this eyeliner when on really nicely and so far has stayed put! I've been wearing it for about 9 hours now and it still looks great. I also liked that even though it was a liquid liner, it dried very quickly and I did not have to worry about getting it everywhere while waiting for it to dry. So far, this actually feels comparable to my Stila Stay All Day Liquid Eyeliner for less than half (less than a quarter?!) of the price.
**This was purchased from Walgreen's. It took Abby and I some serious hunting to track down a store that carried Wet n Wild. Go figure! Until I started looking for it I thought everyone carried Wet n Wild, at least they did when I was in the 6th grade. For the record, my Target does not carry Wet n Wild. Nor does the closest Wal-Mart. Or Ulta. Sheesh.
Aquaphor Lip Repair: This was recommended by a friend who was afraid to even recommend it to me because she knows how picky I can be when it comes to beauty products. So far, I'm really enjoying it! It has no taste which is nice. The hospital gets really dry at night and my lips pay the price. This stuff has kept my lips well protected! I also love that it's totally clear, none of the whiteness that comes with some super strength lip goo, and it's not sticky.
Maybelline Illegal Length Waterproof Mascara: This mascara went on well and really lengthened my lashes. I also felt like it held a curl. The only complaint I have about this mascara is that it did not build well. I ended up layering my Rocket Volume Maybelline mascara over the top of it to build body. However, as a base, or for a simple eye, this stuff added considerable length to my lashes!